A few tips by Joe Ghantous, a Digital Marketing Speaker and CEO at Right Service https://www.facebook.com/rightservice
Think About Your Personal Brand And How You Can Reinforce It Through A Consistent Name (Such As A Nickname), Photo, Bio And Voice On Every Social Networking Site Where You Have A Presence.
Ensure Your Company Has A Written Facebook Media Policy And Adhere It. Regardless Of Size Of Your Business, Proper Planning Is Always Better Than Finding Yourself Having To Put Out A Fire Without A Clear Strategy .
When you are writing on other Facebook pages as your page- and your page is in the name of your business versus your actual name – Always sign off your posts/comments with your first name. People would almost always rather interact with person than a company, and this allows other to better engage with you.
If you go to facebook.com/username you will be able to create a custom URL for your page. Remember that this cannot be changed one it is set, so choose it carefully.
Facebook is similar to CRM (Customer Relationship Management) for individuals -it is increasingly how many people manage relationships across their personal and professional lives
Don’t just tell People to “Like” your page; tell them why they should “like” it.
If you don’t have a Website, or you have one with no traffic, you might want to consider refocusing your effort to a facebook page. A growing number of small business are using their Facebook Page instead of a website because it’s easier to update and reach more people.
Connecting your Facebook Page to Twitter is an excellent way to convert your twitter followers into facebook fans.
Get people to join your Facebook page through sms.
Right Service can send a text message to your clients or neighborhoods with the words”like your username” (without the Quotes), this feature is ideal when you’re in front of a live audience. (You may also offer them a special discount…)
Track your progress Via Facebook Page analytics & try to figure out which days of the week and time of day yield the highest number of impressions and click-through from your fan base.