A few tips by Joe Ghantous, a Digital Marketing Speaker and CEO at Right Service https://www.facebook.com/rightservice

Tip 1: 

Think About Your Personal Brand And How You Can Reinforce It Through A Consistent Name (Such As A Nickname), Photo, Bio And Voice On Every Social Networking Site Where You Have A Presence.

Tip 2:
Ensure Your Company Has A Written Facebook Media Policy And Adhere It. Regardless Of Size Of Your Business, Proper Planning Is Always Better Than Finding Yourself Having To Put Out A Fire Without A Clear Strategy .

Tip 3: 
When you are writing on other Facebook pages as your page- and your page is in the name of your business versus your actual name – Always sign off your posts/comments with your first name. People would almost always rather interact with person than a company, and this allows other to better engage with you.

Tip 4:
If you go to facebook.com/username you will be able to create a custom URL for your page. Remember that this cannot be changed one it is set, so choose it carefully.

Tip 5: 
Facebook is similar to CRM (Customer Relationship Management) for individuals -it is increasingly how many people manage relationships across their personal and professional lives

Facebook in your Business

Tip 6:
Don’t just tell People to “Like” your page; tell them why they should “like” it.

Tip 7:
If you don’t have a Website, or you have one with no traffic, you might want to consider refocusing your effort to a facebook page. A growing number of small business are using their Facebook Page instead of a website because it’s easier to update and reach more people.

Tip 8:
Connecting your Facebook Page to Twitter is an excellent way to convert your twitter followers into facebook fans.

Tip 9:
Get people to join your Facebook page through sms.
Right Service can send a text message to your clients or neighborhoods with the words”like your username” (without the Quotes), this feature is ideal when you’re in front of a live audience. (You may also offer them a special discount…)

Tip 10:
Track your progress Via Facebook Page analytics & try to figure out which days of the week and time of day yield the highest number of impressions and click-through from your fan base.